Project: Macro Pro Author – 30-Day Content Strategy & Brand Positioning For this project, I developed a comprehensive 30-day content strategy for Macro Pro Author, an AI-assisted book publishing service that helps experts turn their knowledge into authority-building books. The objective was to position the brand as a premium, structured publishing solution — not just a writing service — while educating the audience and driving lead generation. What I Delivered 1. Strategic Content Planning Built a 30-day content calendar (50% carousels, 50% single posts) Focused on educational, problem-solving, and authority-driven content Structured content around brand pillars: authority, leverage, ROI, and publishing systems 2. High-Converting Carousel Copy Developed detailed, scroll-optimised slide copy Created strong hooks to increase retention Designed structured storytelling frameworks (problem → solution → CTA) Built decision-based carousels (DIY vs DWY vs DFY publishing) 3. Reel Scripts & Conversion Hooks Wrote optimised Reel scripts with: Strong 3–5 second hooks Clear pain-point articulation Structured solutions Direct response CTAs Created short-form captions for increased engagement 4. Authority-Driven Caption Writing Crafted persuasive captions aligned with brand positioning Focused on identity shift, credibility, and business ROI Integrated clear CTAs and strategic hashtag selection 5. Visual Direction Support Created AI image prompts aligned with messaging Ensured visuals supported emotional triggers: overwhelm → clarity → authority Strategy Focus This project centred on reframing publishing as: A business asset, not a passion project A front-end offer for programs and consulting A credibility multiplier A scalable authority-building tool Every piece of content was built to: Highlight pain points (time scarcity, lack of structure, no accountability) Position systems over motivation Move prospects from “Someday” to Published Author Outcome The final deliverable was a complete content ecosystem designed to: Increase perceived authority Educate the audience Generate inbound interest Support lead conversion through structured messaging